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Retail audit

In-depth analysis of product presence and compliance with network standards

Identify opportunities for sales growth

A retail audit is a tool that allows you to get a complete picture of how your product or a required category is presented in retail outlets. The service can be either one-time or systematic

Retail audit includes

RSM

  1. Product display analysis:
    – checking how your products are placed on the shelves.
    – identifying compliance with merchandising standards and brand requirements.
    – assessing the visibility of your product among competitors.
  2. Control of pricing policy:
    – checking the correctness of the prices set for your products.
    – comparing prices with competitors to assess your competitiveness.
    – identifying violations in pricing policy.
  3. Monitoring the availability of goods:
    – identifying possible gaps in the availability of goods on the shelves.
    – checking whether the declared quantity of products corresponds to the actual quantity.
    – preventing situations when goods may not be available on the shelf.
  4. Evaluation of marketing activities:
    – checking the compliance of promotional materials and promotions with your brand.
    – evaluating the effectiveness of POS materials (advertising materials at the point of sale).
    – identifying opportunities to improve customer interaction.
  5. Assessment of service quality:
    – evaluate the work of store staff, their knowledge of your product.
    – identify problems in meeting customer service standards.
    – maintain high quality standards to improve customer experience.

Control the situation at your points of sale today!

Contact us in a way convenient for you

We will help you improve your product presentation, eliminate problems, and use new opportunities to increase sales.

RSM is your reliable partner in retail audit.