{"id":2020,"date":"2025-03-27T00:14:15","date_gmt":"2025-03-26T22:14:15","guid":{"rendered":"https:\/\/rsm.org.ua\/retail-audit\/"},"modified":"2025-04-09T21:45:21","modified_gmt":"2025-04-09T19:45:21","slug":"retail-audit","status":"publish","type":"page","link":"https:\/\/rsm.org.ua\/en\/retail-audit\/","title":{"rendered":"Retail audit"},"content":{"rendered":"\t\t
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Retail audit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In-depth analysis of product presence and compliance with network standards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Identify opportunities for sales growth<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A retail audit is a tool that allows you to get a complete picture of how your product or a required category is presented in retail outlets. The service can be either one-time or systematic <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Retail audit includes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RSM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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  1. Product display analysis:
    – checking how your products are placed on the shelves.
    – identifying compliance with merchandising standards and brand requirements.
    – assessing the visibility of your product among competitors.<\/li>
  2. Control of pricing policy:
    – checking the correctness of the prices set for your products.
    – comparing prices with competitors to assess your competitiveness.
    – identifying violations in pricing policy.<\/li>
  3. Monitoring the availability of goods:
    – identifying possible gaps in the availability of goods on the shelves.
    – checking whether the declared quantity of products corresponds to the actual quantity.
    – preventing situations when goods may not be available on the shelf.<\/li>
  4. Evaluation of marketing activities:
    – checking the compliance of promotional materials and promotions with your brand.
    – evaluating the effectiveness of POS materials (advertising materials at the point of sale).
    – identifying opportunities to improve customer interaction.<\/li>
  5. Assessment of service quality:
    – evaluate the work of store staff, their knowledge of your product.
    – identify problems in meeting customer service standards.
    – maintain high quality standards to improve customer experience.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Control the situation at your points of sale today!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Contact us in a way convenient for you<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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